Become the storyteller your organization needs
Important stories unfold in real time. The Backpack Reporter Program is designed to empowers individuals—regardless of their background—to capture, craft, and share compelling stories from the ground. The Backpack Reporter Program gives you the tools to report with purpose—anytime, anywhere.
Interview Prep, Tips, Tools and Tricks
Preparation is the Key
Preparation is the Key
Preparation is the Key
Research shows, 95% of questions raised in an interview can be predicted. Do you know what will be asked?
What's Your SOCO?
Preparation is the Key
Preparation is the Key
Do you know your Single Overarching Communications Objective (SOCO)?
Message Map
Preparation is the Key
Your Roles as A Spokesperson
Know what you want to say and how to support your key messages.
Your Roles as A Spokesperson
Your Roles as A Spokesperson
Your Roles as A Spokesperson
You are not here to answer questions. You are here to deliver a message and tell a story.
Getting Back to your SOCO
Your Roles as A Spokesperson
Tips for a Great Interview
The question doesn't matter. Use these phrases to bridge back to your SOCO.
Tips for a Great Interview
Your Roles as A Spokesperson
Tips for a Great Interview
The Do's and Don't of a great interview.
What’s in the Bag? A Backpack Reporter’s Must-Haves
What You Need in the Field
These are the essentials you'll need in your backpack:
- Lavaliere microphones, two-sets, one always gets broken
- Portable teleprompter, I use an old large format iPad with voice activated software
- Two tripods one for your phone, one for your teleprompter
- A mobile light kit
- Editing software either on your phone or laptop
- Neutral powder to knock down shine
- Release forms
- Snacks
